Author Guidelines

Carefully read the submission guidelines as follows:

A. General Requirements

The minimum standard requirements of the Journal of Indonesia Marketing Association (IMA) must be

1. Written in Indonesian and English.
2. The length of the submitted paper is at least 10 pages and no more than 12 pages. Editors will evaluate if a paper is needing more than 12 pages.
3. Use a tool such as Zotero, Mendeley, or EndNote for reference management and formatting, and choose the American Psychological Association 7th edition.
4. Make sure that your paper is prepared using the IMA paper template

B. Structure of The Manuscript

The manuscript must be prepared and suggested present following the structure:

1. Title. The title of the paper should describe the research aims, method/model, and objective, without an Acronym or abbreviation
2. Abstract. The Abstract has 200 to 250 WORDS; No citation; State in the abstract a primary objective, research design, methodology, main outcomes, results, and conclusions.
3. Section structure. Authors are suggested to present their articles in the section structure: Introduction -  Method - Results and Discussion – Conclusion.
4. References. Expect a minimum of 20 references, primarily with a minimum of 80% to journal papers published between 2018 and 2022.