Vol. 2 No. 2 (2024)

Articles

• Study on Intention to Using Digital Banking Study: Bank Jago

  Arief Bowo Prayoga Kasmo (Universitas Mercu Buana, Indonesia)
  Aqmal Muhammad Khahfi (Universitas Mercu Buana, Indonesia)
  Ojatta Dominic Oteino (The Federal Polytechnic Idah, Kogi state, Nigeria)

  91-102

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  DOI : 10.69477/ima.v2i2.29

  Abstract View : 1581

  PDF downloads: 871

• Mobile Payment Service Adoption: Understanding OVO E-Wallet Customers among GEN Y and GEN Z in Bandung, West Java

  Regya Viony (Telkom University, Indonesia)
  Arry Widodo (Telkom University, Indonesia)

  103-113

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  DOI : 10.69477/ima.v2i2.30

  Abstract View : 733

  PDF downloads: 742

• Efek Bauran Promosi terhadap Keputusan Investasi

  Hazmanan Khair (Universitas Muhammadiyah Sumatera Utara, Indonesia)
  Widyana Verawaty S (Universitas Malikussaleh Lhokseumawe, Indonesia)
  Alvi Alvi (Universitas Muhammadiyah Sumatera Utara, Indonesia)

  114-122

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  DOI : 10.69477/ima.v2i2.31

  Abstract View : 509

  PDF downloads: 418

• Perilaku Pembelian Ramah Lingkungan: Tinjauan terhadap Persepsi Nilai, Persepsi Risiko, dan Kepercayaan di Niceso Kota Tangerang

  Siti Asriah Immawati (Universitas Muhammadiyah Tangerang, Indonesia)
  Diah Fistiani Sukardiman (Universitas Mercu Buana Jakarta, Indonesia)
  Ratna Setiyawati (Universitas Muhammadiyah Tangerang, Indonesia)

  123-133

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  DOI : 10.69477/ima.v2i2.32

  Abstract View : 657

  PDF downloads: 913

• Identification of Tourism-Based MSME Marketing Management Strategies

  Romy Hermawan (Universitas Brawijaya, Indonesia)
  Supriono Supriono (Universitas Brawijaya, Indonesia)
  Rasyid Akbar Rizaldi (Universitas Brawijaya, Indonesia)
  Sudarmiatin Sudarmiatin (Universitas Negeri Malang, Indonesia)

  134-143

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  DOI : 10.69477/ima.v2i2.33

  Abstract View : 287

  PDF downloads: 251

• Memahami Niat Perilaku Generasi Z Muslim Indonesia dalam Berkunjung ke Pariwisata Halal Malang

  Suci Nirma Lestia (Universitas Mercu Buana, Indonesia)
  Ali Hanafiah (Universitas Mercu Buana, Indonesia)

  144-158

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  DOI : 10.69477/ima.v2i2.34

  Abstract View : 710

  PDF downloads: 592

• The Impact of Content Marketing in an E-Commerce Live Shopping Program on Consumer’s Purchasing Decision (Research on Tokopedia Play’s In-House Live Shopping Program: Night Deals)

  Mutiara Annisa Fathma (Universitas Katolik Indonesia Atma Jaya, Indonesia)
  Dorien Kartikawangi (Universitas Katolik Indonesia Atma Jaya, Indonesia)

  159-170

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  DOI : 10.69477/ima.v2i2.35

  Abstract View : 902

  PDF downloads: 707