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About the Journal
Journal title | Journal of Indonesia Marketing Association (IMA) | |
Initials | IMA | |
Abbreviation | ||
Frequency | 2 issues per year | | |
DOI | Prefix by | |
ISSN | E-ISSN: 2963-3710 | |
Editor-in-chief | Prof. Dr. Adi Zakaria Afif, SE, M.B.A | |
Publisher | Indonesia Marketing Association (IMA) | |
Citation Analysis | Google Scholar | Garuda |
Indonesia Marketing Association (IMA) is a scientific journal in the fields of digital marketing, consumer behavior, marketing, integrated marketing, internet marketing, e-commerce, persuasive strategy, relational marketing, marketing and business ethics, distribution strategy, product development strategy, marketing strategy, customer relationship management, international marketing. This journal is published twice a year by Indonesia Marketing Association (IMA). Editors accept scientific articles in the form of conceptual manuscripts or unpublished research results or other scientific publications related to marketing.
Current Issue
Vol. 2 No. 2 (2024)
Published:
2024-05-07
Articles
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Study on Intention to Using Digital Banking Study: Bank Jago
Abstract View : 668PDF downloads: 392 -
Mobile Payment Service Adoption: Understanding OVO E-Wallet Customers among GEN Y and GEN Z in Bandung, West Java
Abstract View : 254PDF downloads: 210 -
Efek Bauran Promosi terhadap Keputusan Investasi
Abstract View : 176PDF downloads: 129 -
Perilaku Pembelian Ramah Lingkungan: Tinjauan terhadap Persepsi Nilai, Persepsi Risiko, dan Kepercayaan di Niceso Kota Tangerang
Abstract View : 152PDF downloads: 160 -
Identification of Tourism-Based MSME Marketing Management Strategies
Abstract View : 73PDF downloads: 74 -
Memahami Niat Perilaku Generasi Z Muslim Indonesia dalam Berkunjung ke Pariwisata Halal Malang
Abstract View : 244PDF downloads: 188