Vol. 2 No. 1 (2023)

Articles

• Pengaruh Kredibilitas Endorser dalam Circular Fashion terhadap Perilaku Konsumen Milenial Studi pada Style Theory Indonesia

  Nia Sarinastiti (UNIKA ATMA JAYA, Indonesia)
  Stefani Dewinatalia (, Indonesia)

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  DOI : 10.69477/ima.v2i1.21

  Abstract View : 63

  PDF downloads: 127

• Pengaruh Kualitas Produk, Desain Kemasan dan Harga Terhadap Keputusan Pembelian Konsumen Tepung Moccaf di PT Ayo Tani Berjaya

  Desi Permatasari (Universitas Ciputra, Indonesia)
  Tina Melinda (Universitas Ciputra, Indonesia)

  14-24

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  DOI : 10.69477/ima.v2i1.19

  Abstract View : 47

  PDF downloads: 115

• The Effect of Celebrity-Program Congruence and Celebrity Credibility on Intention to Watch Sports Video on YouTube

  Hanifa Azaria Putri (Faculty of Economic and Business, Universitas Sebelas Maret, Indonesia)
  Catur Sugiarto (Faculty of Economic and Business, Universitas Sebelas Maret, Indonesia)

  25-40

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  DOI : 10.69477/ima.v2i1.22

  Abstract View : 110

  PDF downloads: 87

• Pengaruh citra merek, kualitas pelayanan, dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Zalora Indonesia

  Ahmad Fadil (Universitas Mercu Buana, Indonesia)

  41-61

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  DOI : 10.69477/ima.v2i1.23

  Abstract View : 330

  PDF downloads: 285

• Student Entrepreneur: Antecedents and Consequences of Intrinsic Motivation

  Ellyana Amran (Development Economic Department, Trisakti University, Indonesia)
  Hermanto Yaputra (Management Department, Trisakti University, Indonesia)

  62-70

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  DOI : 10.69477/ima.v2i1.24

  Abstract View : 36

  PDF downloads: 41

• Pengaruh Green Marketing, Sustainable Advertising, Eco Packaging/Labeling Terhadap Green Purchasing Behavior (Studi Pada Kendaraan Listrik)

  Hermanto Yaputra (Faculty of Economics and Business, Universitas Trisakti, Indonesia)
  Kurniawati (Faculty of Economics and Business, Universitas Trisakti, Indonesia)
  Renny Risqiani (Faculty of Economics and Business, Universitas Trisakti, Indonesia)
  Nico Lukito (Faculty of Economics and Business, Universitas Trisakti, Indonesia)
  Krisna Prabowo Sukarno (Faculty of Economics and Business, Universitas Trisakti, Indonesia)

  71-90

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  DOI : 10.69477/ima.v2i1.25

  Abstract View : 1938

  PDF downloads: 1681